---
title: The story of the marketing, science, and the man behind sea monkeys — HIGH T3CH
url: https://hight3ch.com/the-story-of-the-marketing-science-and-the-man-behind-sea-monkeys/
date: 2016-12-30
---

# The story of the marketing, science, and the man behind sea monkeys

This is the story of how a tiny, magical creature was transformed into a cultural phenomenon by inventor, marketing genius and complicated eccentric Harold von Braunhut. Full of fun facts (both charming and disturbing), this breezy, colorful short film is about a half-century of marketing directly to children, the force of nostalgia in pop culture, and an unlikely meeting of flim-flam and hard science. A film by Penny Lane.