---
title: Why Car Companies Still Use Clay Models — HIGH T3CH
url: https://hight3ch.com/why-car-companies-still-use-clay-models/
date: 2023-03-02
---

# Why Car Companies Still Use Clay Models

Car companies have built life-size clay models for almost 100 years, for nearly every car you see on the road. But modeling is an expensive process. Exotic luxury brands have admitted to spending over $650,000 for one model. So why do some companies still use up to 100 tons of clay each year?