The Science of How We Are Persuaded


Animation describing the Universal Principles of Persuasion based on the research of Dr. Robert Cialdini, Professor Emeritus of Psychology and Marketing, Arizona State University. This knowledge can be very useful information if you own a business. And if you are an employer you should check out the second video, it’s an eye opener that can change your life and the life of others.

The surprising truth about what motivates us

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