How many times have you missed a call because you don’t have a convenient place to store your phone? MEMI (pronounced MEM-ee) set out to solve this problem by creating a chic iPhone-compatible smartbracelet that discretely vibrates when you receive an important phone call, text message or calendar alert. The best part is you can customize the people – like your boss, babysitter, parents, or significant other – who “break through” to your bracelet via an app so that you can put your phone away without worrying you’re going to miss something important.