Google Does Not Give The Same Search Results To Everyone

Did you know that Google does not deliver the same search results to everyone even if the search terms are the same? That fact might not seem relevant to you right now but in the long run and on a bigger picture, the idea of censoring certain information is scary. It flirts with freedom of information denial, democracy and imposing knowledge to our societies.

As web companies strive to tailor their services (including news and search results) to our personal tastes, there’s a dangerous unintended consequence: We get trapped in a “filter bubble” and don’t get exposed to information that could challenge or broaden our worldview. Eli Pariser argues powerfully that this will ultimately prove to be bad for us and bad for democracy.

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