Pepsi might just be the first company to come up with something like this. It really seems to be a big step in advertising since its making the ads more interactive. You just plug your headphones in this poster and it plays you a couple of tracks. Perhaps even explaining to you what the product is about? Props to Pepsi ! Via MAKE
Pepsi is not the first company to advertise this way, in Germany those posters with gimmiks via infrared interface started to appear beginning last fall.
– Greetings Tille
the biggest MP3 player ever! thats cool!