![Why Car Companies Still Use Clay Models](https://hight3ch.com/wp-content/uploads/2023/03/car-clay-model-800x440.jpg)
Car companies have built life-size clay models for almost 100 years, for nearly every car you see on the road. But modeling is an expensive process. Exotic luxury brands have admitted to spending over $650,000 for one model. So why do some companies still use up to 100 tons of clay each year?