WIM HOF “Iceman” Method: He’s nicknamed “The Iceman” for his ability to withstand extreme cold which he assigns to exposure to cold, meditation and breathing techniques. Hof has set out to spread the potential health benefits of his breathing techniques, working closely with scientists around the world to prove that the Wim Hof Method works. It is thought from current studies that by consciously hyperventilating Wim can increase his heart rate, adrenalin levels and blood alkalinity.